QuestOne, formerly known as H-Tec, was in the process of repositioning their brand to establish themselves as a global leader in hydrogen technology. With the launch of a new production facility, QuestOne needed to strengthen its focus on large-scale industrial production and international expansion. The challenge was to create a key visual that not only represented this technological innovation but also communicated their broader mission of reducing greenhouse gas emissions. The rebranding needed to emphasize the company’s pioneering role in renewable energy while remaining flexible enough for diverse media applications​

Collaborating closely with Strichpunkt, I developed the "Hydrogen Circle," a powerful 3D key visual that symbolizes QuestOne’s mission. This visual, which represents the cyclical nature of hydrogen energy, embodies the brand's forward-thinking approach and their quest for global environmental impact. Through extensive exploration of over 50 iterations, we refined key aspects such as twist, openness, and color gradients, ultimately crafting a dynamic, modular design that could be used flexibly across all channels, from digital platforms to large-scale print applications

The process began with Strichpunkt’s clear vision for the key visual, which I expanded through creative exploration. We explored different visual properties of the Hydrogen Circle, testing over 50 variations to find the right balance between aesthetic appeal and technical precision. One of the key challenges was rendering the glass materials, which required careful control over the environment to reflect QuestOne’s brand colors accurately.

With high-resolution 10K files needed for print media, the technical demands were significant, but ultimately the final form emerged naturally through our iterative process. The result was a flexible, modular visual system that could adapt seamlessly across various formats, reinforcing the boldness and scalability of the brand​