Release Campaign for
a Berlin Eyewear Label
LEINZ Eyewear
Challenge
Elevating a StartUp Label
When production isn't ready yet but you need to produce marketing material - you can still use 3D Assets to effectively advertise and teaser your products.
I worked closely with the labels Founder Beate to ensure the visuals matched her Brands Identity and carried across the overall aesthetic of her products.
More than a photo
The resulting visuals would not only show the product but highlight its great quality and aesthetic.
Process
The Design Process
My process is always focused on exploration and finding great results from iteration and play around a certain topic.
For this one, we explored the shape and form of the glasses. With lighting and texture I focused to emphasize the details in the glasses that would seperate it from
Conclusion
Feedback and Anticipation
Working closely with the Founder, Beate Leinz, I made sure to include her along the way and make sure her personality and approach to making glasses was reflected within the visuals.
The resulting images were received with great joy and we have gotten a lot of positive responses from them.
"Tobias created beautiful renderings of our products for us. We were able to design our booth with the renderings as large format images and thus achieve the desired mood. We also used them for our campaigns and have received a lot of amazing feedback for the images."
Beate Leinz,
Founder of LEINZ Eyewear
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